About Us
Welcome to the exquisite world of CHRELE ATHENA, where the eternal beauty of femininity fuels our creative vision. Nestled in the heart of Athens, we, Elena Kontorousi and Christianna Proestou, have founded CHRELE ATHENA—a name synonymous with luxury, discretion, and unrivaled elegance.
Our passion for handcrafted designs and our pursuit of simplicity and naturalness guide every creation, offering a unique experience to those who wish to express their personality through authentic elegance and style. Our goal is to craft timeless pieces that withstand the test of time, reflecting values of sustainability, high quality, and meticulous attention to detail.
We blend traditional craftsmanship with modern aesthetics, focusing on the superior quality of materials and precision in finishing. Through our collections, we strive to touch the hearts of everyone seeking authenticity and personal expression through their accessories.
CHRELE ATHENA is the ideal choice for those who desire the distinctive, the unique, and the timeless in fashion and luxury. With each creation, we aim to add a touch of aristocratic beauty to your everyday life, enriching your personal story with even more glamour.
Surrender to the magic of CHRELE ATHENA and join us in discovering the art of elegance and attention to detail, making every moment and every appearance unforgettable.
DESIGNER
Elena Kontorousi
From an early age, Elena exhibited a profound passion for modeling and fashion design, propelling her to make a significant impact on the fashion industry.
At the age of 15, she pursued studies under the tutelage of the renowned jewelry engraver, specializing in the meticulous craftsmanship of fine jewelry with precious stones such as Lapis Lazuli and Amethyst. However, her true calling remained in the realm of clothing and fashion design.
Initiating her career, Elena inaugurated her premier boutique on Voukourestiou Street in the upscale Kolonaki district of Athens. Swiftly, she ventured into designing and producing her own line of clothing. By the late 1980s, her creations graced 190 distinct locations across Greece, propelling Elena to extend her influence globally. Her work earned accolades from preeminent fashion publications and industry peers, catapulting her into international stardom. Her acclaim earned her a coveted spot at Düsseldorf’s Fashion Week, a prominent showcase in the fashion world, where her creations adorned the distinguished designer room alongside luminaries such as Versace and Armani.
Subsequently, she conquered the formidable New York market, establishing her boutique in an exclusive territory on Long Island. After decades of shaping a career that positioned her among the pantheon of fashion luminaries, Elena opted to take a hiatus to refocus on her family, personal growth, and development.
Several years later, contemplating a return to her illustrious career, Elena serendipitously reconnected with an old friend, Christiana Proestou. Their reunion sparked a creative synergy, leading to the inception of their collaboration – CHRELE – born on a picturesque spring day over a cup of coffee.